- She wasn’t happy with the number of people visiting her website and enrolling in her courses from the existing traffic sources.
Is advertising on radio and TV dead?
READ OUR BLOG POSTAnd this is how we became friends with Debbie. She was open to new ideas, experiments and solution, just under one condition – our actions had to attract new business.
Let’s pause for a minute. Imagine that you are a manager or an aspiring manager and that you’d like to gain new skills, improve your knowledge and learn how to lead people. Do you click on the first ad you see, glance at what the website says and buy the course? Of course not. It takes time. You have to consider what kind of course is best for you. You need to think whether the company offering such course knows its business and has any credibility. And you determine whether you can afford to spend some hard-earned money on an online course.
We didn’t revolutionize digital marketing. We just used our expertise in sales funnels to apply what everyone knows (or at least should know).
It all takes time. In that particular case, we needed to set up a sales funnel and create a user journey to educate people why they need our courses if they want to achieve professional success.
At that point, all we wanted to do was to test whether our idea actually worked. So at the end of September, we started our campaigns.
The test phase lasted two weeks. We were able to generate 25 conversions for less than $17 each – for a virtual product that costs $199 on average. It would be satisfactory even for a traditional e-commerce business, and for a company that provides online courses that, once published, can be sold forever? That was a huge success. For Debbie and for us.
One could say, “What’s the big deal, it’s just 43 conversions for 755 CAD.” But those conversions meant $8557 for our client. For a product that can be sold in unlimited quantities. It was Debbie’s profit. And what’s more important, the strategy didn’t require a lot of testing, and it certainly wasn’t rocket science. We simply followed some basic rules of creating a proper sales funnel for potential customers.
And if you didn’t design one for yourself… well, you should get to work before you think of increasing conversion rate from paid traffic.
Is advertising on radio and TV dead?
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